HUF!

Huf is a brand that was started by pro skater Keith Hufnagel. The Brand HUF grew from a shop in San Fran which was also opened by Mr. Huf himself. He wanted to provide the best brands in footwear, streetwear & skatboarding under one roof. The store was so well received and quickly became the purveyor of its District as the go to spot of exclusive product. Since it first opened HUF has opened a new shop each year. The Brand itself is a very simple and clean. They push out quality products and have collaborated with some of the best companies in the industry such as Nike, Vans, Addisdas, Dvs, Jansport, Stussy and many more. The Brand has built such a solid name with its Collabos and superior quality that it has become a vary exclusive and selective when it comes to its distribution. So we are proud to be the Deserts first and only store carrying HUF.

FRESHJIVE FALL 09 [Del. 2]

FRESH OUT THE BOX (ONE YEAR)

FRESH OUT THE BOX

THE DESERTS FIRST & ONLY PREMIUM 

SNEAKERS & STREETWEAR CLOTHING BOUTIQUE

F.O.T.B OPENS IT'S DOORS IN AUG 2008

WE PRODUCED A LIMITED EDITION RUN OF SINCE DAY ONE T-SHIRTS WHICH WERE GIVEN FOR FREE TO EVERY CUSTOMER WHO CAME IN ON DAY ONE. THE SHIRT IS NEVER TO BE RE-PRINTED (AND ONE DAY WILL BE WORTH MILLIONS!!)

OUR 1ST SHOW WE HOSTED WAS A HIP HOP SHOW WITH 2MEX OF THE VISIONARIES ALONG WITH LOCAL TALENT. THE SHOW WAS A GREAT SUCCESS & WE ALSO PRODUCED AN OFFICAL COLABO T-SHIRT WITH 2MEX. THE SHIRT WAS TITLED 2FRESH AFTER THE NAME OF THE SHOW. THE DESIGN INCORPORATES 2MEX'S LOGO BUT FLIPED WITH FRESH....CUZ YOU ALREADY KNOW WE 2FRESH!

FOR OUR 2ND SHOW WE WENT A DIFFERENT ROUTE AND HOSTED AN ART SHOW. WE FEATURED NOTHING BUT LOCAL ARTIST AND SOME OF THE BEST TALENT IN THE VALLEY. THE TURNOUT WAS RIDICULOUS, BODY TO BODY FROM WALL TO WALL AND ABOUT 30-40 PEOPLE STANDING OUTSIDE WAITNG TO GET IN.

OUR SHOP SOME HOW CAUGHT ATTENTION FROM A MAJOR PUBLICATION OUT OF NYC, DIME MAGAZINE WHICH IS MAINLY GEARED TOWARD THE NBA, BUT ALSO THE CULTURE THAT REVOLVES AROUND IT. THEY HIT US UP AND WE WERE ALL FOR IT. ON A SIDE NOTE: THIS WAS THE FIRST TIME THEY GAVE A SHOP A 2 PAGE SPREAD.

IM IN F.O.T.B BITCH! LMFAO, THIS DUO IS SURE TO GET THE PARTY CRACKING WHERE EVER THEY GO. LMFAO WAS SET TO HAVE A SHOW IN THE VALLEY & DECIDED TO COME THROUGH THE SHOP TO DO A MEET & GREET WITH US. SINCE THEY HAVE A LINE OF THEIR OWN & KNEW WE HAD A DOPE SHOP THEY DECIDED TO BRING THEIR PRODUCT. THE EVENT WAS FUN AND SO WAS THE SHOW. THE GUYS HOOKED IT UP WITH A HANDFUL OF TICKETS AND BOUGHT SOME FRESH NEW GEAR TO TAKE ON THE ROAD.

THE NEXT IN STORE WE DID WAS KINDA LIKE A BIG DEAL. YET ANOTHER DUO THAT DOSE IT BIG, INTERNATIONAL HIP HOP LEGENDS CLIPSE! THE FELLAS WERE REAL COOL PEOPLE WITH MAD STYLE. SO MUCH STYLE THEY HAVE THEIR OWN HIGHLY RESPECTED & HIGHLY EXCLUSIVE BRAND WHICH IS NOW EXCLUSIVELY SOLD ONLY AT F.O.T.B IN THE VALLEY.

OUR ONE YEAR ANNIVERSARY WAS MAJOR & WE HAD ALOT TO CELEBRATE. YEAR ONE AND MANY MORE TO GO, NO DOUBT. AS A WAY TO SAY THANK YOU TO ALL OUR CUSTOMERS WE DID IT BIG AND HAD A HUGE SALE. ALONG WITH THE STEALS OF DEALS WE ALSO PRODUCED A SUPER LIMTED "BACK 2 SCHOOL" PACK WHICH CONSISTED OF (BACKPACK, SUNGLASSES, LANYARD, PEN & PENCIL) ALL WITH OUR LOGO. THE PACK WAS GIVEN TO THE FIRST 50 CUSTOMERS IN LINE AND CANNOT BE PURCHASED (WHICH MAD PEOPLE HAVE ASKED FOR). EVERY CUSTOMER THAT DAY WAS ALSO ENTERED INTO A RAFFEL FOR A FREE $100 GIFT CARD WHICH WAS GIVEN TO 1 LUCKY CUSTOMER. ALONG WITH EVERYTHING ELSE WE PRODUCED AN EXCLUSIVE SET OF LOGO TEE'S WHICH WERE THEMED WITH ALL THE LOCAL HIGH SCHOOLS. THE LINES WERE MASSIVE, WE GOT TO THE STORE AT 7AM AND THE LINE RAN ALL THE WAY DOWN THE BLOCK & TOOK OVER 4 HOURS TO CLEAR.

SO THANKS AGAIN TO ALL WHO HAVE CONTRIBUTED TO OUR SUCCESS THUS FAR, THIS IS JUST THE BEGINNING AND WE HAVE BIG PLANS FOR THE FUTURE. 

IF YOU HAVE STILL NOT VISITED THE STORE MAKE SURE YOU COME AND CHECK IT OUT IT WILL NOT DISAPPOINT. THE FRESHEST SELECTION OF CLOTHING & SHOES FOR MEN & WOMEN.